Marketing Management

About Course

The process of revision of curriculum is to be carried out from time to time in keeping with the changing needs of the job market. The revision of the curriculum for Marketing and Sales Management was taken up to make the curriculum more logical and need oriented taking into account the sophisticated technological changes involved in the promotion of sales and marketing techniques. The field of marketing is the soul of business. The competitive market and fast changing techniques used in marketing have further enhanced the importance of marketing personnel. The Marketing and sales personnel should not only know the fundamentals of the business of concerned field but also require specialized knowledge in different related fields. Due to this reason, one elective paper has also been introduced so that specialized training may be imparted to students in the field of interest. It will also enhance the employment opportunities to diploma holders in the field of their interest and it is likely to produce better results. In this way, the candidate undergoing training in P.G. Diploma course in Marketing Management will be exposed to new techniques of the area and will be able to become a more effective decision maker.

Marketing Management program provides an understanding of the key concepts and terminology used in marketing. Understand the role and function of marketing within organisations. Explore the factors that influence consumer behaviour, organisational behaviour & sales management.

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Students Review

When I first entered BSMT I was anxious about my future. Over the one year, so many doors were opened for our personal and academic development that I became confident. The BSMT aims at enhancing our knowledge, skills and abilities. It, in fact, didn’t leave the attitude part behind as well. One year at BSMT is the best years concerning learning, experience and gaining exposure to fields relevant to my discipline, all due to my faculty members.

Belinda

Life in BSMT was nothing less than a roller coaster ride, full of ups and downs one can imagine. But throughout the journey I have learned a lot. It has provided me with some great opportunities which helped me improve myself in every aspect as a student, as a senior, as a friend, as a sportsperson, as a leader and most importantly as a professional.

Delvin John

I really feel proud on saying that I have completed my LEVEL 6 from BSMT. The thing i admire the most is the support from everyone at every step. My teachers really helped me a lot in brightening my future. I am really thankful to BSMT because whatever I am today is just because of it.